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Qualitative Research

Which way should we go? How do we know we should go that way? Do we have enough input, do we know what everyone thinks? Have we heard from people who may know more than us about this, but rarely voice their opinions? Is there a map?​

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Working collaboratively with organizations always involves some type of research, such as:

  • a short scan, perhaps 3-5 conversations with key people

  • a well-worded digital survey

  • a group dialogue or focus group

  • a set of interviews with staff, management, clients, and other stakeholders

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In organizational work, collecting perspectives (data) provides an accurate picture of what is going on. This enables us to build a clear map of work going forward, and create effective interventions. It saves time, money, and lots of heartache. It is important to know how people within your organization think and feel about how you work together.

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For some examples of how I've used research in organizational work, or in order for organizations to plan future strategic directions, you can read a couple of project summaries here (coming soon). 

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I have worked on long and comprehensive research projects, and shorter ones such as historical scans and literature reviews that inform larger studies. I spent 3 years working on a project that investigated what exactly coaches do in a coaching session. This resulted in a presentation to the International Coaching Federation International Conference, and a book that will be published in Spring 2024. A couple of other projects involved researching homophobia in First Nations and Inuit communities in Quebec. 

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I am a lifelong learner plagued by unending curiosity about the world and how people think and feel and live. I feel incredibly fortunate to be able to indulge this curiosity in my work!

"Our ability to work together, that's our greatest strength."

Captain Christopher Pike, Starfleet

©2023 by Betsy Thomas

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